Zpey System started with an inventive Norwegian designing a bent handle to make fly casting easier. This came to be the first functional change of the concept of "fly rods" ever and Zpey entered the fly fishing market closely connected to terms like "innovative" and "quality minded".

Zpey wished for a brand new reel concept with an elegant and minimalistic design based on the words "floating in air". From one block of solid aluminium, nothing superfluous would be allowed to remain. Ultimate design should hint at impossibility, but still be based on the necessary functionality,

Fly lines are much more important to fly fishing than fly fishers generally believe.  Too many potential fly fishers have gotten their eventual careers torpedoed by bad fly lines. As a billion times zero is nothing, even the best fly rod, combined with a really bad line, becomes a really bad combination.